Marketing

The Gulf brand carries with it a strong legacy of excellent customer service, high quality and technologically innovative products.

The orange disk is still instantly recognized around the world after it was conceptualized in the early 1900's. The Gulf brand has sustained itself largely due to Gulf's strong marketing initiatives over the years.

Gulf Oil International prides itself in providing excellent marketing support to its affiliates and customers worldwide. Gulf's marketing initiatives are centered around its ‘your local global brand' corporate message, whereby local affiliates in different countries are encouraged to develop their own locally tailored marketing programs, while simultaneously getting advice and support from Gulf Oil International in all areas of the marketing mix. This ensures that the brand maximizes visibility in various local markets. This also ensures that Gulf harnesses and develops its company's local talent for all marketing activities.

One of Gulfs marketing priorities is to further strengthen the brands presence and identity, and to bring it to the forefront of popular culture today. Gulf uses various means to communicate with and appeal to customers of all age groups. An example of Gulfs marketing campaigns is its strong motor sport sponsorship program. Motor Sport appeals to consumers of all age groups that have an interest in racing. Through these sponsorship programs Gulf has gained wide publicity and popularity as a preferred brand in various countries worldwide.

Every year Gulf is a strong contender at the Le Mans in France. Gulf's marketing effort through a keen involvement in Motor sport and its promotion of the same is a testament to its commitment towards the world of motor racing and the development of new and improved products.

Another example of Gulf's marketing initiatives includes its partnership with various merchandisers from across the globe to produce high quality products for consumers

in different markets. The success of Gulf's merchandising program is evident in the large number of customers that purchase gulf merchandise at various automotive events. The demand for Gulf merchandise is on the rise and an increasing number of people from all age levels want to be associated with the Gulf brand.

The marketing efforts of Gulf's affiliates globally and the success of the same around the world is an indicator of Gulf's real strength in the global market place. Together, Gulf aims to channel these marketing initiatives to create a larger awareness of the Gulf brand and to create a stronger brand loyalty among consumers.

Various combinations of marketing programs such as the above ensure that Gulf, its affiliates and ultimately its customers can enjoy the benefits of local and global initiatives, truly making Gulf - Your Local Global Brand.

Marketing

Gulf Memorabilia

Sponsorships

Orange Disc