A very popular brand such as Gulf Oil's, can generate a cult of admiration and pride, almost to the point of fanatical devotion. Supporters have an almost insatiable desire to show their support through branded items such as clothing, toys and executive ‘gifts'. Gulf Oil International recognises both the pulling power of the brand, symbolised by the Gulf Orange Disc Logo, and the need to protect and nurture this valuable asset to enhance its appeal through high quality merchandise.
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| A variety of official branded merchandise is currently available, and in particular scale model replicas of the famous sports cars which have won races with the famous Gulf Oil livery are very popular. This collection also includes cars for slot-car racing systems, such as Scalectrix®, and virtual cars on computer games (e.g. in the Sony Playstation® WRC game). |
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Perhaps one of the more sought-after types of merchandise is the official Gulf branded range of clothing ‘Grand Prix Originals' produced by clothing outlet Dakota (an official Gulf branded clothing manufacturer). They offer a wide range of high quality items from shirts to bags and more specifically the every-popular Steve McQueen range of retro-design jackets (as seen in the movie, "Le Mans").
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Gulf Oil International is always keen to hear of manufacturers looking to use the Gulf Brand (the logo and colours) on suitable goods. A licensing agreement with a negotiable royalty fee is required, and the Gulf Oil worldwide network can also be used promote these items further.
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