Gulf and Manchester United Celebrate their Partnership in China

Star studded event in Shanghai showcases the ground-breaking deal in the Oil and Fuel sector between Gulf and the world’s number one football brand.
On the occasion of Manchester United’s 2016 Tour of China, Gulf Oil China is proud to formally launch its partnership with the world’s leading football brand, to the Chinese market.
The partnership between Gulf and Manchester United was launched earlier this year. The ground breaking initiative – the first such for Manchester United – sees Gulf joining Manchester United as the club’s official Global Lubricant and Fuel Retail Partner, in an agreement that runs initially until the end of the 2018-19 football season.
Manchester United are currently touring China, as part of their preparations for the 2016/17 season. At a media event in Shanghai today, ahead of their first match against Borussia Dortmund in the city later in the week, Gulf Oil Vice President International, Frank Rutten and Managing Director of Gulf Oil China, Arthur Liu were joined by Manchester United’s Director for Asia Jamie Reigle together with a number of First Team Players and Manchester United Legends Dwight Yorke and Denis Irwin.
Asia is a key area for Gulf, which already has a strong presence in India as well as rapidly developing businesses in China, the Middle East and Indonesia. China itself is a major global focus point for the brand and the partnership enables Gulf to engage with Manchester United’s worldwide fan base, which includes 325 million followers in Asia.
Gulf Oil’s Vice President International, Frank Rutten said “Our partnership with Manchester United, surely the world’s greatest football name, has brought together two brands with incredible heritage and a great future together – and I see many parallels between us.
Manchester United recently took an historic twelfth FA Cup win, while Gulf continues to make its own history – achieving three consecutive years of 20% growth in branded lubricants. And just as United is gearing up for the future – having signed a couple of stellar names, both in the managing and playing area – so Gulf is also strengthening its hand, especially here in Asia, where we have just broken ground on a new world class lubricants factory. I remain incredibly excited about the prospect of us both moving forward together.”
Manchester United Commercial Director Jamie Reigle comments: “We have been proud to underline our continued commitment to China both on and off the football pitch. We enjoy the passionate and loyal support of more than 100 million followers here, making this the country with more Manchester United fans than any other in the world.
“It has been very exciting to be joined by Gulf in this effort; it clearly sees China as a focal point for future growth. We complement each other too; we are both proud of our history but equally equipped with a clear vision for the future, including how we maximise the great opportunities in China.
“Gulf’s very impressive strategy for China is naturally focused on its own industry and we are here preparing for the season ahead. We have been impressed by the government’s drive to make this a footballing powerhouse and are exploring opportunities for future co-operation. Our fundamental message, however, is the same; we are industry leaders who believe in partnership achieving mutual growth. We are better together, when we stand United.“

Gulf Oil China MD, Arthur Liu expanded on Gulf’s plans to work with Manchester United in China: “With this partnership, both brands will have more opportunities for joint exposure in China and the chance for both to further consolidate their position in this market. With Manchester United this summer, in China, we are launching a series of co-branded activities, which will include: interactive online fan initiatives, a fan party, match screenings and so on. Going forward, we will enhance the interaction between the brands, using the passion of the fans.”
To celebrate the partnership, Gulf has launched dual branded lubricant packs – the United Oils – which feature Manchester United stars and which are available on Gulf’s best selling products.

Gulf Polska Launched

The Gulf Oil International Group is delighted announce the launch of a new lubricant operation for Poland: Gulf Polska Sp z.o.o.
The new company is a joint venture between Gulf Oil International and Boss Oil Limited.
Gulf Polska Sp z.o.o. will bring important long term security and stability to the development of the Gulf brand and the sales of its products in a market that Gulf sees as being of great importance in its future operations in Europe.
“This will represent a major step forward for Gulf in Poland,” explains Gulf Oil International’s Vice President, Europe, Camille Nehme. “We have ambitious plans in the country and a strong presence in Poland is a key part of Gulf’s growth in Europe, which, in turns forms part of Gulf’s major international growth programme.”

Gulf Polska will be managed by Rob van den Bosch who has great experience of both the Gulf Brand and the Polish lubricants market.
“Gulf is a well-established global brand with an excellent, wide portfolio of quality products,” comments Rob van den Bosch. “It also has an incredible marketing platform, which we know will be something that will be of benefit to the entire distribution chain in Poland, from distributors through to end user customers.”
Gulf recently signed a three year global partnership with the world’s number one football brand, Manchester United, and club legend, Gary Pallister, flew in to celebrate the launch of the new company, meeting media and trade at an event in Szczecin, where Gulf Polska is going to be based.
The former England International star explained the nature of the Gulf global lubricant and fuel partnership with Manchester United who were, of course, recently crowned as winners of England’s FA Cup. In the run up to the important Euro 2016 tournament – for which both Poland and England have qualified – he also gave his views on more general footballing issues.

In addition to Gulf’s partnership with Manchester United, this year Gulf has also signed a long-term technical partnership with BMW’s manufacturer-backed World Superbike squad. The Gulf colours also adorn the Porsche 911 GTE RSR of World Endurance Championship contenders, Gulf Racing and the record-breaking Top Fuel drag bike of nine time European champion, Ian King.
For more information about Gulf Polska please contact Rob van den Bosch
For further details of Gulf products and partnerships, please contact Simon Maurice:

Gulf Classic

A great product range from one of the world’s great lubricant brands.

The Gulf Classic range of products is designed specifically to meet the needs of classic car owners the world over.

Gulf Classic products are formulated there to protect and lubricate older engines to ensure that a treasured automobile, motorbike or commercial vehicle continues to run as it should.
The range comprises three different products: Gulf Classic 30, Gulf Classic 50 and Gulf Classic 20W-50, which cover the overwhelming majority of classic cars around the world. As with all Gulf products, they offer high quality and an impressive technical specification, in line with Gulf’s status as one of the world’s most historic and trusted brands.

The classic look and feel of the range is achieved with the specially-designed rectangular metal cans, which reflect the quality of the product and which look the part on a shelf or workbench of any classic car enthusiast’s garage.

Gulf’s New Partnership for Netherlands Distribution

Gulf Oil International is delighted to announce the launch of a new partnership that comes into
operation, with immediate effect, to cover distribution of Gulf lubricants in the Netherlands and
The new operation is a joint venture between Gulf Oil International and FinCo.
FinCo is a relatively new, independent company that operates in the storage, trading and distribution of
oil and oil-related products in Northwest Europe. Based in Dordrecht, in the Netherlands, FinCo’s
principals have an extensive amount of experience in the Lubricant and Petroleum markets and are
able to use strategic investments to secure access to infrastructure linked to physical oil markets.
“Following on from the recent announcement about Gulf’s new partnerships with the world’s number
one sporting brand, Manchester United, and our tie in with BMW’s manufacturer backed team in World
Superbikes, this new partnership forms another key building block in our long term strategy for the
brand and is a very exciting development for Gulf in Europe,” explains Gulf Oil Vice President
International, Frank Rutten. “FinCo is a dynamic organization, of the sort we have actively been
seeking out, going forward and I am very much looking forward to working with them to further boost
Gulf’s well-established business in the Netherlands.”
“The Gulf brand has a long and successful history in the Netherlands and FinCo is delighted to now be
able to play its part in continuing this success,” comments FinCo Director, Peter Nohlmans. “We have
some ambitious plans and, together with Gulf Oil International, have no doubts that our joint entity will
be able to take Gulf on from here and secure an even brighter future for the brand and its products in
the Netherlands and in Germany.”

Gulf Teams up with Factory BMW Squad for World Superbike Attack

Gulf Oil is delighted to announce a new long-term technical partnership with the Milwaukee BMW World Superbike Team, commencing this season.
BMW’s new manufacturer-backed race squad is run by Shaun Muir Racing, who are based in Yorkshire, England. Assisted by Gulf, the multiple British Superbike winners are stepping up into the World Superbike Championship in
a deal which will initially run for three seasons.
It marks Gulf’s debut in this highly competitive world series. “Gulf has a long history of success in four-wheeled motorsport, but in many markets around the world, motorbikes is our number one product area,” explains Gulf Vice
President International, Frank Rutten. “We have therefore been searching, for a while, for a motorcycle partnership at World Championship level and we wanted to be in superbike racing because of the bikes’ direct relationship with
road machines. So, the opportunity of working alongside Milwaukee Power Tools, in this BMW Motorrad works-sanctioned team, is one that truly excites us, on many different levels.”
Gulf branding will be prominent on the 1000 RR BMW bikes as well as on team leathers, teamwear, pit garage set-up and team transporter. Gulf will be providing product for the team and will be looking to heavily promote its new
world superbike programme across its global network of lubricant and fuel retail licensees.
“Milwaukee BMW is thrilled to have secured Gulf oil as a partner” enthuses Team Boss, Shaun Muir. “The Gulf brand has a magic unlike any other oil brand and, obviously, has an incredible history in motorsport. This partnership marks the start of a whole new chapter for Gulf that we hope will be both long and successful. Obviously, to have a world leader in Lubricants and Fuels on board as a partner is very exciting for the team.”

The two-bike team features current British Superbike Champion, Josh Brookes, as well as former Moto GP star, Karel Abraham, who is making the transition into world superbikes after five years in Moto GP, and whose signing shows the intent of the team to field a top class rider line up.
BMW Motorrad Motorsport’s Marketing Director, Udo Mark comments, “Obviously, the entrance of a brand like Gulf into the world superbike arena with our Milwaukee BMW Motorrad team, can only enhance the prospects for the 2016 season, not only for the team, but also for the series as a whole. A fuel retailer of this size and global lubricants company is the sort of partner we are delighted to welcome to our ranks.”
The 14 round championship covers four continents, features a championship race on both Saturday and Sunday and kicks off at Australia’s Philip Island circuit, close to Melbourne, over the weekend of February 26-28.
Updates about all of Gulf’s activities and products can be found on the Gulf Facebook page:

Gulf set to star at Goodwood Festival

The many facets of Gulf at the 2015 Goodwood Festival of Speed

“Just what is it about the Gulf Oil livery that seems to transform even an already-special car into something extraordinary?” Goodwood News release June 19th 2015.

This weekend marks one of the key global motoring events, the incredible pageant that is the Goodwood Festival of Speed in Sussex, England and Gulf is set to make its mark on the 2015 Festival in a number of different ways.

Foremost among these are two cars from the superb ROFGO Collection that will be driven up the Goodwood Hillclimb Course. 1975 Le Mans winner, Derek Bell, will be reunited with the last of the Gulf cars with which he competed at Le Mans – the lovely Kremer-Porsche K8 spider which he put on the front row of the starting grid and finished 6th in at the1994 24 Hours.
ROFGO “works” driver, 2013 World Endurance Championship GTE AM Champion, Stuart Hall will also be on the hill in the 1968 Gulf Mirage M2 – a car which will should make a superb sound with its V12 BRM engine.

Only days after appearing London’s Classic and Supercar Pageant in Central London, Mark Finburg’s wonderful Gulf-Porsche 917 is also due to be at the Festival. The Daytona 24 Hour-winning 917 chassis #013 car is worth having a close-up look at, as it appears to have come straight off the track at the end of a hard endurance race.

It is also the 20th anniversary of the McLaren F1 sportscar winning the legendary French endurance event and, of course, 1995 saw the first of three seasons in the 1990s where longtime Gulf’s association with McLaren was successfully renewed, in a run, which included the team being Global GT champions in 1996. One of the Gulf-McLaren F1s should also be in evidence at Goodwood.

Gulf’s motorsport partners, Aston Martin Racing will also be very much in evidence at the Festival. The 2015 Le Mans “Art Car” that created such a stir among fans and media will be running up the Hill over the weekend.

And as if that wasn’t enough…. Having made such an impression on the crowds that Goodwood gave him an award for his efforts, Ian King will return to the Festival of Speed, performing a series of burnouts up the Hill aboard the incredible fire breathing Gulfoil Dragracing Top Fuel motorbike.

The Festival runs from Friday 26th June to Sunday 28th. If you want to follow the action, check out the Goodwood Festival of Speed live part of the Goodwood website:

Updates about all of Gulf’s activities and products can be found on the Gulf Facebook page: well as on the Gulf Oil International website:

For more information on Gulf Oil International please contact the press officer, Simon Maurice