Partnerships
Driving performance with partnerships
At Gulf, collaboration drives everything we do. Since 1901, our journey has been defined by bold ambition, a pioneering mindset and a desire to push boundaries. From the world’s fastest circuits to the future of mobility, we team up with brands that embody the Gulf spirit.
Our partners span elite motorsport teams, lifestyle leaders, cultural icons and next-generation mobility innovators. Collaborations with Atlassian Williams F1 Team, McLaren Automotive, Trackhouse MotoGP Team, TAG Heuer, ROFGO, Chennai Super Kings and Everrati show how we unite heritage with high performance, creating moments and experiences that resonate with fans around the world.
For 60 years, racing has been part of our DNA and remains central to the Gulf identity. From the iconic Gulf-liveried Ford GT40 to today’s elite motorsport arenas, our colours have become a global symbol of ambition and excellence. The partnerships on this page reflect those same values; a shared commitment to progress, performance and possibility.
Discover more about our partners…
Williams Atlassian Williams F1 Team Trackhouse MotoGP Racing Global OEM approval from McLaren Automotive Everrati Chennai Super Kings ROFGO Collection TAG Heuer
Explore Our Partnerships
Gulf x Atlassian Williams F1 Team Partnership
Gulf and Williams Atlassian Williams F1 Team joined forces in 2023, uniting two iconic names with a shared motorsport heritage. With over five decades of racing legacy, Gulf joins one of the sport’s most recognised teams to create a partnership that brings fans closer to the sport they love, both on the track and beyond.
Trackhouse MotoGP
Gulf is proud to partner with Trackhouse MotoGP Team, who are redefining motorsport and rapidly becoming one of the most exciting names in the sport.
With full-time entries in the NASCAR Cup Series and a bold move into MotoGP, Trackhouse MotoGP Team combines innovation and entertainment to captivate fans. Like Gulf, they share a clear vision: pushing boundaries, engaging fans, and building a racing culture that inspires people worldwide.
McLaren Automotive
Our partnership with McLaren Automotive is defined by performance that speaks for itself. Every McLaren supercar leaves the production line filled with Gulf Formula Elite, the engine oil McLaren recommends.
And McLaren Automotive goes further than what’s under the bonnet. Supercar fans can experience this partnership through exclusive McLaren models in Gulf’s iconic livery, a combination of modern engineering and a heritage that has inspired generations of motorsport enthusiasts.
Everrati
Everrati reimagines Gulf’s most iconic heritage cars, transforming them into fully electric classics. This partnership reflects Gulf’s commitment to a more sustainable future, blending our timeless livery with cutting-edge electric technology.
Chennai Super Kings
On the cricket field or on the track, champions share the same spirit: bold in the face of challenges and relentless in the pursuit of victory. Gulf and Chennai Super Kings are united by passion, endurance, and excellence, making this partnership a true meeting of icons.
ROFGO
The ROFGO Collection is one of the finest assemblies of Gulf-liveried cars in the world. Every vehicle in ROFGO represents a chapter in Gulf’s motorsport history, preserving the defining moments that made us iconic. A living tribute, the collection gives fans the chance to relive racing history and experience our enduring legacy.
TAG Heuer
Official partners since 2007, Gulf and TAG Heuer have shared a legacy defined by pushing boundaries. From Le Mans legends to today’s collectors, our special edition timepieces embody the spirit of style, performance, and racing excellence.