Rafael leads Gulf Oil International’s business across North and Central America, with responsibility for Canada, the USA, Mexico, Central America and the Caribbean. He is responsible for driving the region’s growth strategy, strengthening customer partnerships and delivering sustainable business growth across key markets.
Rafael brings more than 20 years of leadership experience with BP and Castrol, with a proven track record of driving transformation, delivering growth and building high-performing teams across the Americas. Prior to joining Gulf, Rafael served as Vice President, Industrial US at Castrol, where he led the Industrial business and advanced strategic priorities in innovation, operational excellence and sustainability.
Throughout his career, Rafael has held senior leadership roles across the United States and Latin America, building deep expertise in commercial strategy, market execution and operational performance. He has successfully led large, diverse organisations and delivered growth across multiple markets, sectors and channels, combining strategic vision with strong commercial execution and a focus on building enduring customer and partner relationships.