Gulf and TAG Heuer Unveil New Chronograph Celebrating Racing Heritage
03 Jul 2026
Gulf and TAG Heuer Unveil New Chronograph Celebrating Racing Heritage
Gulf Oil has announced the launch of its latest collaboration with Swiss luxury watchmaker TAG Heuer, introducing the TAG Heuer Formula 1 Chronograph x Gulf, a new timepiece that brings the Gulf brand’s iconic motorsport identity into the world of high-end watchmaking.
The release marks the fourth instalment of the partnership, underlining Gulf’s continued strategy to extend its legacy beyond the racetrack into global lifestyle and luxury segments.
A Gulf Legacy, Reimagined
At the heart of the launch is Gulf’s instantly recognisable blue-and-orange colour scheme, long associated with endurance racing and some of motorsport’s most memorable moments. Designed to stand out at speed and under pressure, the livery has become a symbol of performance and resilience across generations.
With this new timepiece, Gulf places its visual DNA at the centre of the design. The signature stripes cut across the dial, while a blue outer track frames the display, echoing the aesthetics of race cars that once dominated circuits like Le Mans.
Driving Cultural and Global Relevance
For Gulf, the collaboration is more than a design exercise, it is a continuation of a cultural legacy that has shaped how motorsport is seen and remembered. The brand’s colours gained global iconic status in part through their presence in the 1971 film Le Mans, reinforcing Gulf’s association with cinematic and sporting excellence.
By partnering again with TAG Heuer, a brand deeply embedded in motorsport timekeeping, Gulf is reinforcing its position as a global symbol of racing heritage, while introducing its identity to a new generation of collectors and enthusiasts.
Engineering Inspired by Performance
The timepiece reflects Gulf’s performance-driven ethos through technical and material innovation. Built with a 44mm sandblasted titanium case and powered by the automatic chronograph Calibre 16, it mirrors the precision and resilience required in racing environments.
A forged carbon tachymeter bezel further reinforces the motorsport connection, while colour detailing, such as the orange-accented crown and chronograph hands, draws subtle parallels with racing instrumentation.
The dial’s structured layout, with three counters and skeletonised hands, prioritises clarity and legibility, echoing the functionality of dashboards used in high-performance vehicles.
Gulf Identity at Every Detail
Every element of the timepiece reinforces Gulf’s presence. The engraved Gulf logo on the caseback provides a definitive mark of authenticity, while the integrated colour transitions throughout the case construction create a cohesive visual identity.
The watch is also presented in bespoke packaging featuring Gulf’s signature colours, ensuring the brand’s identity extends beyond the product itself to the full ownership experience.
Limited Edition with Global Appeal
Limited to 1,000 pieces worldwide, the TAG Heuer Formula 1 Chronograph x Gulf is positioned as a collector’s item, appealing to both motorsport enthusiasts and luxury watch buyers.
The timepiece will be available from July 3, 2026, across international markets, reflecting Gulf’s global reach and the growing demand for exclusive, co-branded luxury products.
