Gulf launches Reviva Coffee and new shirt sponsorship with Swansea City Football Club
13 Jun 2023
Gulf is excited to announce the launch of a new brand, Reviva Coffee, which saw its debut unveiling in Monaco on 26th May 2023. We celebrate this launch with our new partnership with Swansea City Football Club. In a multi-year agreement, Reviva Coffee will be Swansea City’s front-of-shirt sponsor and official coffee supplier, from the start of the upcoming 2023-24 Championship season.
This exciting agreement will showcase the coffee brand on the club’s home shirt, solidifying a strong partnership between Swansea City and Reviva Coffee. In addition to the prominent shirt branding, the agreement includes an exclusive supply arrangement; enabling Reviva Coffee's premium quality blend to be enjoyed by fans across the Swansea.com Stadium, on the concourses, in hospitality areas, and for business conferences.
Reviva Coffee is an exciting UK-based coffee brand which is anticipated to launch globally in 2024. The brand aims to captivate coffee lovers with its signature blend made from 100% Arabica beans responsibly sourced from Rainforest Alliance farms in South America. Reviva Coffee's commitment to sustainability ensures coffee enthusiasts can savour their favourite beverage while supporting coffee-producing communities.
This partnership also marks a nostalgic reunion for Swansea City and Gulf Oil International Limited, the owner of the Reviva Coffee brand. Gulf was Swansea’s front-of-shirt sponsor from 1993 to 1996, including for the club’s historic 1994 Autoglass Trophy victory at Wembley Stadium. The iconic kits from that era continue to resonate with supporters. Fan favourites such as Roger Freestone, Jan Molby, Jason Bowen, Kristian O’Leary and Kwame Ampadu were among the players to wear those eye-catching designs, and Swansea City and Gulf are planning some special activations during the upcoming season to celebrate our shared history.
"We are thrilled to have Reviva Coffee prominently featured on the front of our home shirt throughout this multi-year agreement,” said Swansea City’s head of commercial, Richard Morris.
“This new addition to our partnership portfolio opens up opportunities for innovative activations that will resonate positively with our supporters."
Reviva Coffee's integration into the Swansea City family ensures younger fans can continue to wear the same shirts as their favourite Swans players for the fourth consecutive season.
"We are excited to reunite with Gulf, a globally recognised former club partner, and we look forward to building on the success of our original link-up 30 years ago," Morris added.
"Joining their prestigious list of associated sporting brands is a testament to the growth and ambition of Swansea City."
Reviva Coffee and Gulf CEO Mike Jones spoke of his enthusiasm for the partnership, saying, "We are delighted to support Swansea City as they continue their journey. This collaboration presents an excellent opportunity for us to engage with a passionate fanbase and contribute to the club's success both on and off the pitch.”
Look out for the release of the new Swansea City home shirt for the 2023-24 season, featuring the striking Reviva Coffee branding.