Gulf Merchandise

Gulf Branded merchandise

A piece of Gulf blue and orange that’s yours to keep.

Gulf has over a century of brand legacy. Since we began in 1901, we have worked relentlessly to achieve our goals. From our pioneering drive-through petrol stations and our rich history in motorsport, to our full range of superior quality lubricants, fluids, and fuel additives, we have gone from strength to strength.

All of this has led to the creation of an iconic brand which is well-recognised around the world. Present in more than 100 countries on five continents, Gulf is trusted by millions of people all over the world. Our emblematic collaborations are integral to the Gulf brand and we use the same discerning eye for picking partners as we expand our brand’s reach into streetwear, high fashion and rare collectables.

With its seminal status that was brought to life by the golden age of motorsports in the 1960s, the Gulf livery in statement blue and orange is easily one of the most respected and globally recognised race-car liveries out there. That is why it has become embedded within Gulf merchandise, emitting a sense of pride to those who take it home with them.

Luxury Motorsports Inspired Fashion

AN-Y1 is a luxury streetwear brand that was born through a love of the Gulf brand. The collection was first launched on the catwalks of Monaco at the Amber Lounge. AN-Y1 takes inspiration from our motorsports history, creating iconic looks with an edgy feel. Whether you have a love for racing or you like to stand out with the latest fashion, this designer clothing range includes stunning unique garments that. Predominantly a womenswear range, the range also includes kids’ bomber jackets and unisex jackets. Discover head-turning moto jackets and stylish racer dresses.


The Iconic Gulf Colours
The Iconic Gulf Colours

The Iconic Gulf Colours

From the much-loved racing blue to the vibrant Gulf orange, our brand colours have become synonymous with motorsports. These have been used across Gulf merchandise including Gulf t-shirts, hoodies, caps, jackets and other clothing for many years and are particularly popular amongst racing fans. The ongoing popularity of the Gulf colours throughout our merchandise, livery and fan following is a testament to this iconic brand.

We Are Aspirational

We have a long history of working tirelessly and enduringly. Building relationships with like-minded brands has enabled us to represent not only the fans of these incredible partners but to pay testament to the values we share in our pursuit of success.

The Gulf colours are aspirational and portray a can-do attitude that has defined us throughout our long history. Determined to keep progressing, improving and meeting challenges head-on, ultimately we will succeed in what we set out to do.

We Are Aspirational
Our leadership team

Gulf x TAG Heuer special edition timepieces

Honouring their legacy as legendary racing sponsors, TAG Heuer and Gulf have partnered since 2007 to create sought-after, special edition watches. Imbued with both brands' relentless passion for motorsports. The latest models are the TAG Heuer Monaco Gulf Special Edition, winner of the "Iconic Watch 2022" category delivered by the Grand Prix d'Horlogerie de Geneve, and the TAG Heuer Formula 1 Gulf Special Edition. Both timepieces are adorned with Gulf Livery.

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