Gulf Marine Doubles Business in Just 4 Years

31 Oct 2022

Gulf Oil Marine

Gulf Oil Marine is a global trusted supplier of lubricants, working with the maritime transportation industry to help it keep moving. As a result, Gulf Marine has the scope to deliver marine lubricants to over 1,000 ports across six continents.

The CEO of Gulf Oil Marine, David Price ensures the business is customer centric, making sure we deliver on time in full.  “If you come knocking on our door, 95% of the time we will come back and say, ‘Yes, we have everything and we can deliver it exactly where you need it, when you need it’.”  He shared.  Gulf Marine has even managed to achieve this with requests that need goods in as little as 3 hours.

Our marine business has doubled once already during the last four years and there is confidence that there will be robust growth that will go above and beyond the expected 2.5% industry growth rate through the next five years – a strong vote of confidence that our entire sales team will continue their stellar performance.

In recent times, one of the main successes that David and the GOM team from top to bottom have achieved is overcoming the complexities associated with Covid-19 and the shipping industry. Despite the global impact of Covid-19, Gulf Marine still placed a focus on the customer and so, the goal was to discover ways of improving communication with customers. This included how they would communicate issues and the challenges they face. As a result, customers were provided updates every 12 hours in relation to product availability at each port. It was the transparency in relation to problems that ensured customers understood the situation clearly.

Innovation and technology underpin all Gulf stands for and even though the shipping industry is relatively difficult to transform, the new generation is driving changes so it’s critical that businesses keep innovating in order to be able to deliver what the customer needs, when they need it. Our business structure allows us to be flexible rather than be constrained by our processes. From using a proprietary algorithm to help manage the planning process to removing the use of email in place of project management software, we have been able to keep customers informed about every single port restriction while increasing productivity.

“We’ve got processes and controls in place, but because we’re a lean team, when we get something that falls outside of those parameters, instead of saying, ‘We can’t do that because it’s outside of our processes’, we get together and say, ‘What do we need to do to make this happen and happen safely?’” David says.

 As a result, David has ensured that his message is loud and clear during these testing times “stability and reliability in a period of volatility”. This is what Gulf Marine stands for.


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